Marketing requires juggling multiple channels, campaigns, and metrics. Our marketing collection gives you the spreadsheets and trackers you need to stay organized and measure what matters.

From content calendars to social media analytics, these templates help marketing teams of all sizes plan effectively and prove ROI.

What you'll find in this collection:

• Content Calendar – Plan blog posts, newsletters, social media, and videos. Track status, publish date, and responsible team member.

• Social Media Content Planner – Plan posts for Instagram, LinkedIn, Twitter, TikTok, and Facebook. Includes caption templates and hashtag research.

• SEO Keyword Tracker – Track keyword rankings over time. Monitor position changes, search volume, and estimated traffic.

• Marketing Budget Tracker – Plan and track campaign spend by channel. Compare actual spend against budget.

• Campaign Performance Dashboard – Central view of all marketing campaigns. Track impressions, clicks, conversions, and ROAS.

• Email Marketing Planner – Plan email sequences. Track open rates, click-through rates, and conversion per email.

• Editorial Calendar for Blogs – Plan content topics, authors, publish dates, and SEO keywords. Track draft, review, and published status.

• Social Media Analytics Dashboard – Monthly performance across platforms. Track follower growth, engagement rate, and top content.

• Competitor Analysis Template – Track competitor social media, website changes, pricing, and marketing activities.

• Influencer Outreach Tracker – Track influencer contacts, outreach status, collaboration terms, and campaign results.

• Event Planning Checklist – Plan webinars, conferences, or live events. Includes timeline, tasks, vendor contacts, and budget.

• Lead Magnet Tracker – Track performance of downloadable content. Measure downloads, conversion rate, and lead quality.

Who is this collection for:

• Marketing managers and directors

• Social media managers

• Content creators and bloggers

• SEO specialists

• Small business owners

• Freelance marketers

Formats included: Excel (.xlsx), Google Sheets, Numbers (Mac)

Number of templates: 22+

Average rating: 4.90★